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Original Article

Theoretical Model For Developing Frontline Employees Value Co-Creation Behaviour Through Service Practices

Muhammad Amin
,
Zulkipli Ghazali
,
Amjad Shamim
,
Junaid Siddique

Keywords: Service practices, capabilities, front line employees, engagement, value co-creation

Article no: 76

Pages 699-707

Doi: 10.15405/epsbs.2020.12.05.76

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